Question 1 - In which way does your media product use, develop or challenge forms and conventions of real media product?

Question 2 - How does your media product represent particular social groups?

Question 2 from EmmaCrystall

Question 3 - What media institution might distribute your media product?

This is the script for the audio file found above:

A media institution is an establishment, which is in charge of marketing, distributing and producing different media products. When deciding which media institution would distribute my magazine, it was important for me to consider the genre and the social group associated with my magazine. I also found it important to look at whether they were an independent publisher or a conglomerate institution. Also I had to consider if there was a gap in the market for my media product and whether the institution has the correct skills needed to distribute ‘Overload’ which is in the genre of dance and festival music.

Firstly I analysed what institutions distributed my competitors. Mixmag (one of my main competitors) is published by an independent publishing company, Development Hell LTD. It was set up by David Joseph, David Hepworth and Jerry Perkins. They have more than 35 years combined experience devising, publishing and editing titles such as Empire, Heat and Q. Development Hell LTD also distributes another magazine called ‘The Word’ who’s target audience is of the older generation and features reviews, interviews and photos.

My next big competitor is DJ Mag. DJ Mag is an English magazine that is produced monthly and features mainly electronic dance music. It is edited by Ben Murphy and distributed by Thrust Publishing. Before that it was distributed itself under ‘DJ Mag publishing’ while the magazine was bringing in a small profit and not well known.

After looking and analysing my competitors, I decided that neither of these publishing institutions would offer me the required skills needed, as I want my media institution to not only sell 1 or 2 magazines, but a wide variety of different types. Therefore, I decided then that I wanted ‘Overload’ to be distributed by a conglomerate institution rather than an independent publisher so that it could reach more people and grow quicker.

I decided that I wanted to distribute my magazine through a publishing house like Bauer Media. Bauer Media is one of Europe’s most successful media companies offering over 300 magazines; such as, FHM and Kerrang. My unique selling point would be the fact that Bauer Media does not sell a music magazine aimed at my specific genre of dance and festival music and therefore it would stand out but also fit in nicely. Due to Bauer Media’s experience, they sell millions of brands drawing in a total of 1.9 billion pounds.

Bauer Media have a global presence spanning over 16 countries in 4 continents; this would allow me and my magazine to tap into new markets. Due to this experience, they would be aware what magazine sells where and therefore, compared to smaller institutions, they could distribute my magazine to many different countries and continents creating a lager profit and allowing my magazine to grow on a global scale. Bauer Media anticipates consumer trends and work with technological developers to ensure their content is available by whomever, whenever and however. This would be an amazing advantage for my magazine as I could print it and then even possibly create an online app for Overload. This is an extremely effective way of delivering my content especially as my demographic is young and more into technology than going out and buying a hard copy of a magazine.

To conclude, I would have Bauer Media distribute my media product as they have the successful experience to offer me and my magazine and they have a large scale of work integrated in the company.

Question 4 - Who would be the audience for your media product?

Question 5 - How did you attract/address your audience?

Question 6 - What have you learnt from technologies from the process of constructing this product?