Mixmag Front Cover Analysis: October Issue 2015

Front Cover:
Mixmag’s masthead is very simple, bold and readable and covers almost the whole of the top third part of the front cover. The typography is distinctive and one of the first things you notice when looking at the magazine due to the bright purple colour. From this we can tell that Mixmag is aimed at 15-25 year olds who enjoy partying and dance music but work hard to have a good income as the magazine costs £4.95 each month. The title of the magazine, ‘Mixmag’, suggests that it is aimed at everyone due to the use of the word ‘mix’ possibly short for ‘mixture’ meaning that a mixture of different people would be interested in its content, although we can clearly see that its demographic is of the younger generation because of the bright colours, bold, light-hearted font and the contents inside the magazine being about festivals and clubs.

The magazine has a puff at the very top of the front cover stating that it is “the world’s biggest dance music and club culture magazine” this gives the impression that the magazine is highly rated and has a high status. The typography of the puff is clear but small so it is noticeable but it doesn’t stick out too much.

The feature article photograph takes up the majority of the front cover. It is of a man covering most of his face with both his hands. He is wearing white, suggesting that he is pure and God-like. He has a messy but stylish haircut and looks like he is in his early twenties; which fits the demographic. It is a posed, eye-level mid shot and fits the minimalistic feel of the whole magazine. He looks determined but almost emotionless and has a mysterious feel about him intriguing a reading if they didn’t know who he is.

The front cover contains multiple plugs however, they are unconventional as they are in a really small font and they don’t really stand out unlike most other plugs on other magazines.