Mixmag Contents Page Analysis: October Issue 2015

Contents Page:
The contents page, like the front cover, has quite a lot of negative space, this makes the page(s) look clean and formatted as every piece of text and every photo follows a convention and everything fits perfectly.

The page’s masthead is big in comparison to the rest of the text on the page. The typography on the contents page is really small, especially on the descriptions under the sub-headlines. However, on the main two images the page numbers, which are over the images, are extremely large; larger than the masthead. This grabs the reader’s attention immediately as the pictures are colourful, bright, and noisy and the huge page numbers make it easy for the reader to understand where to find the information behind the image. One interesting thing about the images is that they are not focused on an artist they are focused on the experience, for example the large image on the right hand side has a headline of ‘David Clarke at Tomorrowland’ and the contents of page 74 is about Dave Clarke however the main image on the contents page is a wide shot of the main stage at Tomorrowland, which Dave Clarke may be on but we are unsure because we can’t see the act or artist well enough to make a judgment. This again hints at the demographic of the magazine; that they are young and want to have these types of experiences.

The sub-headlines are organised into different categories to help the reader navigate around the magazine and read the parts that they are interested in. The sub-headlines are in a bold font but are quite small, the description underneath them are even smaller however the font is easy to read. This follows the house-style for Mixmag as it allows them to have lots of negative space, which makes their magazine look sophisticated and modern, which would appeal to their demographic.

The language used on the contents page is very simple and to the point, which tells us that the readers of Mixmag are likely to only read the magazine purely for enjoyment and not intellectual benefits.