Age Range: 16-25
Ethnicity: Mainly white but also appeals to all ethnicities
Income: Medium (to pay for the life style that they pursue)
Gender: My magazine will be aimed at mainly females, however it could also appeal to men
Fashion: Lots of bright colours, lace & crazy patterns for the festivals but dark colours and plain patterns for club nights. My demographic like to have the highest fashion & have all the trends.
Class: Higher working class (I'm aiming my magazine at this social class because they need to be able to afford their nights out in clubs, festivals that they wish to attend, the travel costs for them to be able to attend these festivals or other party holidays they wish to go on & they need funds for the type of fashion that they wear, therefore they will have to have a high disposable income)
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